Background and Rationale
In September 2015, the 193 member states of the United Nations (UN) met at the headquarters of the International Organization in New York where they adopted a set of Sustainable Development Goals to eradicate poverty, protect the planet and to ensure prosperity for all as part of a new sustainable development agenda. There are 17 goals to be achieved across the world, including the "Partnership for Development" (Goal 17) of the 2030 Agenda for the SDGs, but paradoxically we find that in most Developing countries, this powerful media partner, is not sufficiently involved. And policy makers generally involve media when it comes to communicate about their positive results, but they do not give them keys to understand the issues related to SDGs so that they can criticize the action of governments, as well as NGOs whose potential is under-exploited.
We have set up the Media For Change Platform which brings together journalists, bloggers and civil society actors. Sensitized and educated on Sustainable Development issues, their role will be crucial in promoting the SDGs; both through their productions (work) and their actions in their respective communities. The Media For Change Initiative aims on the one hand to train and support development actors so that they can, in turn, participate in better Communication for Development. And on the other hand, to raise a collective awareness that development is not a luxury, but on the contrary: a quest for shared dignity and a right for all. By virtue of that, working together to achieve change is also a collective duty.
Means & Operational Strategies
The strategy of Media for Change is focused on the reinforcement of technical, material, organizational capacities of media professionals, bloggers, civil society leaders, and vulnerable segments of the society to operate a grassroots environmental awareness of the communities and freedom of expression through:
- Support to consolidate the management of development programs
- Participation in the national and international dialogs on policies and programs
- Generating, processing and sharing information for the benefit of the vulnerable segments;
- Holistic approach to development issues
- The training of human resources in all segments of the Sustainable human development
- Designing strategies to develop available human resources through integrative and environmentally friendly projects
- The organization of seminars and conferences, the carrying out of studies, surveys and consultations
- The promotion of clean and appropriate technologies
- The development of income-generating socio-economic activities
- The creation of demonstrative projects and training centers or farm schools
- The experimentation, research and extension
- The production and publishing of data on the living environment and issues relating to the well-being of both rural and urban populations
Media for Change is strong of some 100 journalists, bloggers and civil society members, all engaged for the advancement of sustainable development through the promotion of good practices and the denunciation of bad ones. We are a dynamic network of volunteers from Africa, Europe, America and Asia, who have understood that '' Development is a need” as stipulated in our motto.
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